vzdesenko.xyz

Vladislavs Zdesenko

Zürich, Switzerland
LinkedIn

I'm a Product Manager focused on building high-impact digital products.

My work spans shaping product vision, delivering user experiences, and leading teams to build software that scales.

If you're tackling a big problem or working on something interesting, let's connect contact

Experience

UBS

Product Manager

Jul 2024 - Present

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At UBS I lead the product development of a bank-wide Anomaly Detection System, designed to protect over 2.5 million digital banking users.

A system like this helps me understand your usage patterns. For example, do you usually connect from Columbus, United States 🇺🇸 or somewhere else?
By analyzing behavioral patterns, the system can detect if the person logging into your e-banking account is actually you - or if it might be someone else trying to access your account fraudulently.
I've put together a little demo of some other indicators below:

As part of my role, I collaborate with global cross-functional teams across legal, compliance, engineering, and marketing to deliver features.

And own the product backlog, prioritize features, accelerate feature delivery and many more.

Credit Suisse

Product Owner

Mar 2021 - Jun 2024

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  • Full ownership of two ML/AI-powered products - mobile onboarding and e-fraud prevention.

  • Crafted multi-quarter strategy & roadmaps, targeting multi-million annual risk reduction.

  • Led analytics initiative to identify key improvements for the onboarding flow.

  • Streamlined account opening, providing critical banking access for Ukrainian refugees, onboarding over 1,500 individuals within first months.

  • Launched Switzerland's pioneering biometric ID solution for banking.

  • Awarded the Aeppli Prize 2022, Digital Trust Label

Digital Trust Label

ETH Zürich

Research Assistant

2019

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Delivered policy research on EU migration flows for ETH Zurich's Public Policy Group, contributing to a published study.

Education

ETH Zürich

MSc, Management, Technology & Economics

Sep 2018 - Feb 2021

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  • Bridged engineering with business & economics.

  • Specialized in Innovation, Data Science, Tech Entrepreneurship, Digital Business Models & Strategy.

  • Launched Coinhunt (2019), an AR app for in-store customer guidance, targeting a 10% uplift in product sales volume for retailers.

University of Salford

BEng, Mechanical Engineering

Sep 2015 - Jul 2018

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  • 1st Class Honours.

  • Top 5% graduate, School of Science, Engineering & Environment.

Itchen Sixth Form College

A-levels

Sep 2013 - Jul 2015

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I moved to the UK from Latvia (which is a Baltic state, not to be confused with Lithuania) when I was 16. There, I was fully focused on studying Maths, Physics and Business.