vzdesenko.xyz
* but call me Vlad
Product Manager focused on building high-impact digital products
Interested in FinTech, AI, and Cybersecurity.
My work spans shaping product vision, delivering user experiences, and leading teams to build software that scales.
If you're tackling a big problem or need a product partner, let's connect @ contact
Jul 2024 - Present
Product Manager
Zurich, Switzerland
Lead product development of the bank-wide Front-End Anomaly Detection System, designed to protect over 2.5 million digital banking users.
Collaborate with global cross-functional teams across legal, compliance, engineering, and marketing to deliver enterprise cybersecurity solutions.
Own product backlog, prioritize features, accelerate feature delivery.
Mar 2021 - Jun 2024
Product Owner
Zurich, Switzerland
Full ownership of two ML/AI-powered products - mobile onboarding and e-fraud prevention.
Crafted multi-quarter strategy & roadmaps, targeting multi-million annual risk reduction.
Led analytics initiative to identify key improvements for the onboarding flow.
Streamlined account opening, providing critical banking access for Ukrainian refugees, onboarding over 1,500 individuals within first months.
Launched Switzerland's pioneering biometric ID solution for banking.
Awarded the Aeppli Prize 2022.
2019
Research Assistant
Zurich, Switzerland
Delivered policy research on EU migration flows for ETH Zurich's Public Policy Group, contributing to a published study.
Sep 2018 - Feb 2021
MSc, Management, Technology & Economics
Zurich, Switzerland
Bridged engineering with business & economics.
Specialized in Innovation, Data Science, Tech Entrepreneurship, Digital Business Models & Strategy.
Launched Coinhunt (2019), an AR app for in-store customer guidance, targeting a 10% uplift in product sales volume for retailers.
Sep 2015 - Jul 2018
BEng, Mechanical Engineering
Manchester, UK
1st Class Honours.
Top 5% graduate, School of Science, Engineering & Environment.
Sep 2013 - Jul 2015
A-levels
Southampton, UK
Relocated from home (Latvia) to the UK when I was 16.
Focused on Maths, Physics & Business.